Colleen B Murphy

Cause Inform:

A Social Impact Project

In collaboration with Margarita Barrios Ponce and Plural, we have designed the identity and website for CauseInform, A Social Impact Project. CauseInform is a class project that grows every semester, a collection of social cause campaigns. Students explore intersections – design (information and form) and social impact (causes). I create and maintain the web platform in which these projects can exist and shed light on many different social issues.

 

www.causeinform.com

 

 

 

 

 

 

 

 

Wastefull is a campaign that raises awareness about the garbage American consumers create and exposes how to make small changes to become reusable instead of being full of waste. This campaign is featured onwww.causeinform.com.

I utilized many different medias to create this mock campaign. I created print ads, rendered them, prototyped a clear garbage can and proceeded to carry it 4 blocks until I reached campus with bruises, created a stop motion (which highlights my spying skills as much as my photography) and somehow managed to pull it all together for a creative campaign against excessive waste.

Do I use plastic bags? No!